Tiferet

[Made at Re-Levant Studio] In honor of Tu B’Shvat — meet Tiferet, a fictional all‑Israel tea brand I developed at Re‑Levant Studio. It's a story about land, plants, and creatures from across the country, and their encounter with the urban nature of the weekend. A slightly different offering from what you'll find on the shelf, optimistic as befits Tu B’Shvat, seeking to give a small moment of calmness and connection to place. A gentle reminder that local beauty can come home — simply, serenely, and with a smile.

The name “Tiferet” was chosen because it embodies beauty and harmony in clear Hebrew, and aligns with the spirit of Tu B’Shvat and the optimistic message of the project. It gives the brand a festive yet restrained tone that places local nature at the center, without weighing it down or straying from the simple concept.

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